I am an untiring observer and a long-life learner. I have always been curious about the interaction between human psychology and technology, and how one shapes the other. This interest led me to a career in UX and product design, and it makes me embark on every challenge with enthusiasm.

UX taught me that unsolvable problems don't exist, but at the same time, we can't meet different issues the same way. I believe in approaching every question individually, combining various quantitative and qualitative methods to interpret human behaviours. I use my expertise to turn business' needs and customers' journey into a meaningful and intuitive experience.